Many businesses still operate in a project-driven model—finite budgets, fixed scope, and rigid timelines. But does that really drive long-term value?

Shifting to a customer-centric, value-stream approach allows teams to continuously deliver, iterate, and innovate. Composable commerce and MACH technology play a crucial role in enabling this transformation, offering the agility needed to adapt to evolving customer needs.

So, how can organizations truly embrace this change? It’s not just about tech: it’s about leadership, culture, governance, and data-driven decision-making.

What’s been your biggest challenge (or win!) in adopting a more customer-led, composable approach? Let’s discuss!