With the arrival of a new year, comes the opportunity to set new business goals. Breville, the iconic Australian brand, decided to do just that and migrate to a composable integration that enabled them to open 80 regional sites (16 only six months after the migration). 

Breville 

Founded in Sydney in 1932, Breville has established itself as an iconic global brand in over 70 countries, enhancing people’s lives with thoughtfully designed and brilliantly innovative kitchen appliance products. In addition to the Breville brand, the company’s portfolio includes Sage, Kambrook, Lelit and Baratza, a line of coffee grinders. They also own Beanz, a premium, specialty coffee brand, expertly curated for every taste and brew method.

The Challenge

As Breville spearheaded highly personalized services while expanding internationally, it became evident that its previous eCommerce solution couldn’t keep up with the scale and speed of innovation the company envisioned. Over time, the kitchen appliance manufacturer began to experience significant delays in launching new solutions and localized sites, severely impacting its growth plans. 

If you want to learn more about this customer sucess story and how commercetools helped them to rapidly deliver new features and user experiences across both Breville and Beanz sites, check out our blog post here.