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I’m writing up my review and its applicability to commerce. What commerce use cases have you seen?

Great topic @Kelly Goetsch I’m not a Vision Pro user (I’ll need to wait until the early adopter prices come down!!) but I’ve some good things about it. From a commerce perspective I imagine it’s super useful for people working on the same project (eg a commercetools implentation!) could all be in the same ‘room’ together and so be able to read each others’ body language, be able to point to things and move different elements around?

I also think the notion of ‘spatial computing’ means that consumers will be able to see something before they buy it? Like buying a new kitchen…. you’d be able to place a real-size model of it in your home to see how it feels/looks.

What else is in your review?


Car manufacturers would seem a good fit to me. Wouldn’t that be great to experience all models and options through AR – and customise your personal car as you go along.


Auto manufacturers are a great use case. I haven’t seen any use cases yet but will keep an eye out


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